Link Popularity: Grow Your Online Reputation Through Articles, Link Baiting, & Contextual Linking

Link Popularity is the amount of websites that have a hyperlink that points to your website. It is an important aspect to help increase your search engine rankings and must be executed carefully. Not only does link popularity help you gain positions in the search engines it also helps to generate a healthy flow of traffic through external websites. However, keep in mind that even though link popularity is essential to your search engine ranking success it is still only a small part of the full search engine marketing campaign

Link popularity has become much more than just exchanging links with websites. You can now do link building through viral marketing, contextual link building strategies, articles and press release marketing, directory placement, and many others. .

Focusing on Quality - NOT Quantity

DakovGroup focuses on bringing quality links to your website and relevant visitors to your target market. We don't focus on submitting your website to thousands of directories for fifty bucks. Of course its easy to get these types of links such as Free-for-all, but they usually aren't quality backlinks that you want. By doing something like this, it could actually backfire and some search engines may think your spamming them or manipulating the rankings.

We don't focus on quick tactics to show you results in your link building campaign but instead show you quality of visitors from your target market. Remember that it's better to have 10 customers who are interested in your product and make a purchase, than 1,000 people just visiting for an unrelated item.

Contextual Link Building: Blog Power

In this Web 2.0 environment there are plenty of blogs out there that write about product reviews, and companies. Contextual link building is just that - getting blogs, writers, and reviewers to write about the content of your site, your products, or brand. It is an extremely powerful method to boost your link popularity according to Google, Yahoo, MSN, and many other search engines. They love blogs because they get updated often, and have plenty of information thats new and unique. These are truly great for link building and depending on your campaign budget, DakovGroup will even write the blog for the website owner to where all they have to do is post the information giving your website a powerful statement on a popular website.

Articles & Press Release Marketing

Writing articles and press releases is similar to contextual linking, however there are a few parts of it that can be dramatically different. For example, with article marketing one thing that we do is help publish and write articles for your website related to your product, industry, and business category. This in essence helps your website build good quality content. In addition, we can submit it to other websites to publish where you would get the credit in the footnote. Again tThis is just a small part of what article marketing can really do for your online presence, but DakovGroup tackles multiple angles of article marketing to ensure your balanced in your link popularity campaign.

Link Baiting: Hook Other Websites with Freebies

Link baiting is a natural way to create one-way backlinks to your website. There are many methods you can use to try and link bait, but the goal is to attract other websites into linking what you have to offer (just like fishing). For example if you build a useful program and give it out for free, chances are people will use it on their website and post a link on where they downloaded it. There are many other ways to hook other websites into linking you, but varies from the industry or category your website is in. With link baiting its just a matter of getting creative.

Directory Placement Services

Directory placement is relatively simple to understand compared to the above methods. With directories, you submit your website to a certain category or topic of interest. Soon after, your website is reviewed by human eyes and is added to a popular directory. Directories are a great way to gain one-way link and not to metion they are usually quite popular. Some directories can even be topic-centric which can help bost your link relevancy - meaning the sites that link you are related to yours and relevant to their visitors. The downside with directories is sometimes they take quite a bit of time to get listed on since each listing is reviewed. However, its still a good thing to try and add into your link popularity arsenal.