Keyword Research & Ranking Reports: Search Habits Exposed

Keyword research refers to studying your target market and afterward finding out the keywords that your visitors are typing in to try and find your website. By taking the time to figure out and understand what keywords or key-phrases your target market is using, you can be sure your spending efforts on getting the group of visitors you want. Remember that keyword research is only one step of the big picture. To learn more about a complete campaign check out our search engine marketing page.

Why Do Keyword Research?

The true goal of any keyword study is knowing and understanding your vistors and their search trends. Since people do their searches in a variety of ways, we have to account for multiple combinations including specifics such as color based, location and cities, sizes, flavors and other terms added on to the broad term. Choosing the wrong keywords will dramatically hinder your conversion ratio and will become a struggle closing the deal. Not to mention you will get people visiting your website who are interested in a completely different thing.

In the end you want choose keywords that bring a stable stream of 'quality' vistors who are interested in your information, products, or business. Afterward, you can try and convert those visitors into leads, potential prospects, or sales.

Monitoring Progress and Ranking Reports

Once we have established your keywords and keyphrases and already made the necessary changes on your website, it's time to evaluate those keyphrases to see their preformance. Keep in mind it usually takes a few weeks for the search engines to pick up your changes (but depends on how popular your site is), so be patient.

After the changes take effect we back-check your server logs, and analyze your keywords that are being hit. We can then take those keywords and see where you stand for those specific keyphrases and make any adjustments on areas you are lacking.